A custom calendar booking app for sales teams, consultants, coaches, and service operators. Round-robin, team availability, deposit-on-book, multi-step intake. We integrate Google Calendar, Outlook, Stripe, your CRM. No per-seat fee, no platform branding.
2–6 wks Build, fixed price£2.1k/yr Calendly cost gone30% bad-fit filtered before partner90 days Stabilisation included
What's in the build
Six pieces, one workflow.
Cal.com / Calendly, but yours. Branded, integrated, no per-seat fee.
01 · Branded landing
The booking page on your domain.
Booking page lives at yourdomain.com/book. Brand-consistent design. Your domain, your typography, your trust signals — not a Calendly logo in the corner.
Custom domain hosting
Brand-consistent design
Trust signals inline
Multi-language ready
02 · Multi-host availability
Round-robin, team, or product-based routing.
Routes by sales territory, by product, by language, by capacity. Round-robin within tier. Out-of-office handled. The customer doesn't pick the wrong rep.
Round-robin routing
Territory-based assign
Product-line routing
OOO awareness
03 · Multi-step intake
Qualify before the call lands.
Booking flow with qualification questions: company size, urgency, budget. Disqualified leads routed to nurture. The calls that land are warm.
Custom qualification fields
Conditional logic
Disqualify-and-nurture
Form-to-CRM mapping
04 · Stripe integration
Deposit or pre-payment on book.
Charge a deposit at booking, or full pre-payment for paid sessions. No-show rate drops. Refund rules configurable. Apple Pay, Google Pay, card.
Stripe-powered checkout
Deposit or full-pay
Refund-policy automation
Apple/Google Pay
05 · Calendar + CRM sync
Two-way, real-time, no double-bookings.
Bidirectional sync with Google Calendar, Outlook, your CRM. Conflicts impossible. Booking appears in CRM with full intake data.
Google + Outlook sync
CRM contact create
Activity log to CRM
Bidirectional updates
06 · Reminders + post-meeting
T-minus reminders, post-meeting CTA.
Reminder cadence (T-48, T-2, T-15). Post-meeting CTA: feedback form, payment, next-step booking. The customer journey doesn't end at the meeting.
Reminder cadence
Post-meeting CTA
Feedback capture
Auto next-step booking
Sample engagement
The consulting firm that ditched Calendly Premium for 14 partners.
14 partners. £2.1k/year on Calendly. Logo on every booking page.
A 14-partner consulting firm paid Calendly Premium for branded pages and CRM sync. We shipped a custom booking app integrated with their HubSpot. Six weeks in: Calendly licence ended, branded booking lives on their domain, qualification capture filtered out 30% of bad-fit leads before they hit a partner's calendar.
How we measure: Cost saved measured against Calendly invoice, qualification filter measured by % of submissions auto-routed to nurture, partner-calendar quality measured by lead-fit score post-meeting.
£2.1k/yrCalendly cost gone
30%bad-fit filtered before partner
14 partnerson one branded flow
Industries this is built for
Where this build earns its rent.
Most-relevant verticals — but the same shape works for adjacent ones.