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Industry · Pets & vets

Local businesses where the regulars have four legs.

A direction for vets, groomers, daycare, walkers, and boarders. The customer rebooks because of how their dog was treated, not the website. We build the systems that respect both — the client and the pet — and keep the diary full.

Booking & pet record

One booking, one pet record. Vaccinations, allergies, behaviour notes — visible at check-in, not buried in a form.

Vaccination & reminders

Booster reminders timed to the pet, not the calendar. Lapsed pets recovered before they go elsewhere.

Updates & photos

Mid-stay photo to the owner, post-groom summary, post-visit care notes. The thing that gets the rebook.

Payment & recall

Card-on-file, post-visit charge, lapsed-client win-back. The dog comes back. So does the owner.

Pets Vets · groomers · daycare · walkers · boarders+34% Booster-vaccine compliance lift4 hrs Typical owner admin saved / week+£11k Typical recovered, yr 1
By pet business type

Four flavours of the same calm stack.

Same method, different shape. Pick the pet business closest to yours — each has a deep page with the sector-specific stack, proof, and how we measure.

The local stack

The salon, the diary, the wall chart — one record per pet.

The systems pet businesses actually run on — built for the front desk, the grooming table, the kennel, and the WhatsApp owner-update at 3pm. Friendly, fast, owned by you.

01 · Pet records

One profile per dog, not per visit.

Per-pet record with breed, vaccination dates, allergies, behaviour notes, photos. Visible the moment the owner walks in. The new groomer doesn't have to ask about Bella's fear of clippers.

  • Per-pet profile & history
  • Vaccination & medication log
  • Behaviour & allergy flags
  • Owner-uploaded photos
02 · Booking

The diary the dog walks into.

Online booking with breed-aware durations, capacity per kennel/grooming-station, holiday boarding flow. Vaccination check at booking — no awkward conversation at check-in.

  • Breed-aware slot duration
  • Per-station capacity
  • Vaccination-required gating
  • Boarding & daycare flow
03 · Reminders & recall

Boosters that arrive on time.

Per-pet vaccination booster reminders, anti-parasite cycle, dental-clean prompt, lapsed-client win-back. The lapsed-pet revenue most practices leave on the table, recovered.

  • Per-pet booster reminders
  • Anti-parasite cycle prompts
  • Lapsed-client win-back
  • Birthday & gotcha-day flows
04 · Owner updates

The 3pm photo that gets the rebook.

Mid-stay photo, post-groom summary, post-visit care notes — sent to the owner's phone with the next-booking link. Five-star reviews, by design.

  • Auto-prompt photo upload
  • Post-visit care template
  • One-tap rebook link
  • Review-prompt routing
05 · Office

The local business on a P&L.

Per-service margin, per-staff utilisation, kennel occupancy, this-week's cash. Decisions on facts — when to add a groomer, when to raise prices, when to take the bookings holiday.

  • Per-service margin
  • Per-staff utilisation
  • Kennel occupancy & forecast
  • Live cash & bookings
06 · BrainBase

The practice's knowledge, indexed.

Breed-care notes, common medications, supplier list, behaviour SOPs, training. Searchable from the table. New staff confident on day one, the senior nurse stops getting interrupted.

  • Breed & medication library
  • Behaviour SOPs & safety
  • Supplier & food catalogue
  • New-starter training
Sample engagement

The grooming salon that recovered Bella's mum.

Two groomers. 90 dogs a week. Booster reminders typed in by hand.

A grooming and daycare salon ran on a paper diary, vaccination dates on a wall chart, and reminder texts typed in one at a time on Sunday evenings. Roughly a quarter of regulars lapsed each year without anyone noticing. Two-week build: per-pet record, breed-aware bookings, automated booster reminders, mid-stay photo prompt. Six months in: vaccine-booster compliance up 34%, four hours back per week, eleven thousand pounds recovered.

How we measure: booster compliance from the per-pet record vs the prior 12-month paper-diary sample (n = 218 pets); rebook gap from booking history per pet; reminder open and click rates from the campaign tool.

+34%booster-vaccine compliance
+£11krecovered, year one
4 hrsowner admin saved per week
Adjacent industries

Different shape of the same problem.

If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.

Build the friendly stack.

Bring the diary, the wall chart, the lapsed list. We rebuild the gentle parts.