UK retailers running walk-in + Shopify together — unified stock, click-and-collect attach, store as warehouse.
UK retailers running walk-in + Shopify together — unified stock, click-and-collect attach, store as warehouse. The till and the storefront looking at the same number.
Shopify POS or Lightspeed wired into the storefront. The product page shows live stock from the till. The till sees online holds before they hit the floor. No oversells, no awkward refunds.
Confirmed in 60 seconds, ready-for-collection SMS within the hour, friendly upsell at the counter when they collect. Click-and-collect not as a feature — as a footfall engine.
Online orders fulfilled from whichever site has the stock and the postcode advantage. Less central warehouse, more rotation across the estate. Slow stock leaves the slow store.
Walked in last week, bought online today, DM'd Insta yesterday — same record. Loyalty accrues across channels, support sees the full thread, marketing knows what they actually bought.
Online traffic that walked in. Walk-in browsers that bought online later. Insta DMs that closed at the till. Attribution that doesn't pretend the last click owns it.
Product info, sizing, care, returns policy — searchable from the till and surfaced as PDP copy. The same answer at the counter and on the website. Returns drop, conversion lifts.
A three-site UK retailer ran Shopify on the website and Lightspeed on the floor with a nightly stock sync that broke twice a week. Online customers chose delivery because click-and-collect felt slow. Two-week build: live stock between Shopify and Lightspeed, 60-second collection confirmation, ready-for-pickup SMS, counter-side upsell prompt on collection. Six months in: click-and-collect attach more than doubled to 17%, with measurable upsell revenue at the counter.
How we measure: Click-and-collect attach = collection orders / total online orders, rolling 8-week vs prior 8-week baseline; counter upsell measured against pickup-event purchase data across 2,184 collections in the post-build window.
If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.
Bring the Shopify export, the POS report, and a week of click-and-collect orders. We diagnose from the numbers.