Studios Pilates · barre · yoga · HIIT1-3 sites Boutique single & micro-chain4-10 sites Regional multi-studio operators−8 pts Churn, year one (typical)
The fitness studios stack
Six instruments, calibrated.
UK boutique studios — Mindbody, Glofox, TeamUp — class scheduling, capacity + waitlist, member retention, instructor scheduling.
01 · Class scheduling + waitlist
Capacity that flexes mid-shift.
Auto-overflow into waitlist, per-instructor caps, drop-in handling. Members never told 'sorry, full' without a fallback slot offered automatically.
Mindbody, Glofox, TeamUp
Waitlist auto-promote
Per-instructor capacity
Drop-in & class-pack flow
02 · Member retention
Lapsed-flag at 14 and 30 days.
Churn treated as a system, not a hope. Lapsed-member alert at 14 days, win-back cadence at 30, churn-risk flag for the owner before the cancellation email arrives.
14-day lapsed alerts
30-day win-back flow
Churn-risk scoring
Member NPS pulse
03 · Instructor scheduling
Cover when the instructor doesn't show.
Late-instructor alert, cover-class workflow, member auto-notification. The class still happens, with the right person up front and the studio's reputation intact.
Late-instructor alerts
Cover-class workflow
Member auto-notify
Per-instructor utilisation
04 · Membership billing
Direct debit, autopay, declines — handled.
Card-failure retry queue, GoCardless and Stripe handled in one ledger, prorated freezes and pauses. Billing as background hum, not Friday's emergency.
GoCardless + Stripe
Card-failure retry
Freeze & pause workflow
Prorated upgrades
05 · Reviews + referrals
Five-star reviews on the right day.
Post-class review nudge to the right members on Google and Trustpilot, member-get-member referral tracking with reward attribution. The growth loop instrumented.
Google + Trustpilot nudges
Referral tracking + rewards
Member-get-member loop
Class-level review tagging
06 · BrainBase
Class library, music, instructor notes — indexed.
The studio's playbook, searchable from the desk and the back office. New instructors productive day one — class formats, brand voice, music cues, member SOPs all in one place.
Class library & cues
Music playlist archive
Instructor onboarding tracks
Brand voice & SOPs
Sample engagement
The four-site boutique that cut churn from twelve to four.
Four sites. Twelve hundred members. Monthly churn at 12% and creeping.
A pilates and barre micro-chain ran on Mindbody for bookings but had no automated win-back — every month a hundred and forty members lapsed and nobody noticed until the dashboard refreshed. Three-week build: lapsed-flag automation at 14 and 30 days, instructor cover workflow on Slack, post-class review nudges on Google. Six months in: monthly churn from 12% down to 4%, two hundred and ten members re-engaged, twenty-four thousand pounds in retained MRR.
How we measure: Churn measured as members with no class booked in the prior 30 days, monthly cohort across four sites; win-back attribution from the 14- and 30-day automated touchpoints; review uplift tracked on Google Business Profile.
−8 ptsmonthly churn (12%→4%)
210members re-engaged
+£24kretained MRR, year one
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