UK gyms and functional fitness — TeamUp, Glofox, MyZone — induction tracking, PT module, member retention, equipment maintenance.
UK gyms and functional fitness — TeamUp, Glofox, MyZone — induction tracking, PT module, member retention, equipment maintenance.
Sign-up to first session in days, not weeks. Induction booking, PAR-Q capture, technique assessment, programme starter — all tracked so the new joiner becomes an active member, not a churning one.
PT session booking, package management, trainer commission tracked to the pound. The PT module integrated with the front desk so the same member-of-the-month doesn't get pitched twice.
Member visit cadence is the leading indicator of churn. Decay flagged at week three, intervention by week four — by week eight the cancellation email is rare, not weekly.
Service intervals tracked per machine, fault reports from the floor routed to the right tech, downtime logged. The treadmill that always breaks Friday — found before the member finds it.
Post-PT and post-PB review nudges on Google and Trustpilot, automated to the moments members feel best. Local SEO compounds, the gym ranks, the trial bookings come in.
The gym's coaching brain searchable from the floor. New coaches productive day one — programme templates, technique cues, member-care SOPs, all in one place.
A CrossFit affiliate in the West Midlands ran on TeamUp for bookings but had no visit-decay model — coaches noticed members had stopped showing about a month after the first missed week. Four-week build: visit-decay scoring on the wall iPad, coach check-in workflow on Slack, induction tracker for first-30-days, equipment maintenance log to fix the rower nobody had reported. Six months in: 6-month retention from 78% to 91%, average member tenure up four months, equipment downtime down to under 2%.
How we measure: Retention measured as percentage of members active 6 months after join, monthly cohort; visit-decay defined as <2 sessions per week sustained for 14 days; equipment downtime tracked per asset against service intervals.
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Bring last quarter's retention curve and the equipment service log. We diagnose from the numbers.