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Startups · Series-A

Scaling without scaling overhead.

UK Series-A founders — 5-30 staff — board reporting, ATS scaling, sales ops, customer ops, runway transparency.

5-30 staff · post-PMF
1-3 markets · UK + US
Board pack prep
Hiring funnel throughput
Series-A 5-30 staff · post-PMF£2-15M ARR 1-3 markets · UK + US12h → 3h Board pack prep Hiring funnel throughput
The series-a startups stack

Six instruments, calibrated.

UK Series-A founders — 5-30 staff — board reporting, ATS scaling, sales ops, customer ops, runway transparency. Scaling without scaling overhead.

01 · Board reporting + investor portal

Board pack drafted, investor portal live.

Revenue, retention, hiring, runway, KPIs — pulled from source systems into a board pack draft, plus a live investor portal so the board chair stops emailing for a 'quick number'.

  • Live KPI board pack draft
  • Investor portal (per-investor view)
  • Revenue + retention waterfall
  • Cap-table drift surface
02 · ATS + scaled hiring

Pinpoint or Ashby, with a real funnel.

Scaled hiring funnel — sourcing, screen, loop, offer, onboard — with conversion measured stage-to-stage. Hiring manager loop transparent; offer turnaround days, not weeks.

  • Pinpoint / Ashby (scaled config)
  • Stage-conversion analytics
  • Hiring-manager loop dashboard
  • Offer-letter & onboarding flow
03 · Sales ops + CRM

HubSpot or Salesforce, opinionated.

CRM configured for the actual sales motion — pipeline stages, exit criteria, forecast methodology. Rev ops dashboard the founder reviews Monday, not the Sunday-evening rebuild.

  • HubSpot / Salesforce config
  • Pipeline & exit-criteria design
  • Forecast methodology & accuracy
  • Rev ops dashboard
04 · Customer success motions

Onboarding, health-score, expansion.

Onboarding playbook codified, customer health score computed, expansion motions triggered on signal. The CS hire arrives on a system, not into a Notion page.

  • Onboarding playbook (per-segment)
  • Health-score computation
  • Expansion / churn signal routing
  • QBR & exec-sponsor cadence
05 · Runway + cash

Live runway, hire-or-not, hard call ready.

Bank rails reconciled live, payroll forecast, vendor commitments, hire-trigger model. The 'hire or not' conversation has the data behind it before the founder asks.

  • Multi-bank reconciliation
  • Live burn & runway
  • Hire-trigger threshold model
  • Forecast vs actuals (rolling)
06 · BrainBase

Customer playbook, internal SOPs, investor data room.

The institutional memory of a Series-A — onboarding, escalation, deal desk, internal runbooks — searchable, version-tracked, owned. New starters productive in days.

  • Internal SOP library
  • Customer playbook archive
  • Investor data room (live)
  • AI-assisted retrieval
Sample engagement

The eighteen-staff Series-A that cut board prep by 75%.

Eighteen staff. Three markets. Board prep at twelve hours, every quarter.

A Series-A SaaS at £6M ARR was rebuilding its board pack from scratch every quarter — KPIs in five spreadsheets, retention computed by hand, hiring funnel pasted from Pinpoint. Three-week build: KPI pipeline into a versioned board-pack draft, retention waterfall live, hiring funnel with stage-conversion analytics, Pinpoint hiring-manager loop dashboard. Six months in: board prep down from 12h to 3h, hiring funnel throughput 4× per recruiter, investor portal removed twenty 'quick number' emails per quarter.

How we measure: Board prep wall-clock measured across two quarters pre vs post build; recruiter throughput = hires / recruiter-week, rolling 12 weeks across three recruiters; investor email volume sampled across the lead investor's mailbox.

12h → 3hboard pack prep
hiring funnel throughput
0 missedboard / investor cadence
Adjacent industries

Different shape of the same problem.

If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.

Map the scaling stack.

Bring last quarter's board pack, the hiring funnel, and the rev ops dashboard. We diagnose from the data.