Topic, guest, record, edit, publish — every milestone with an owner and a date. Riverside or Squadcast for record, Notion or Airtable for the spine.
Notion or Airtable spine
Riverside / Squadcast
Per-show release calendar
Backlog & forecast view
02 · Guest booking + comms
From outreach to thank-you, automated.
Guest CRM, calendar invites with prep notes, day-before reminders, post-record thank-you with promo assets. The host turns up to the conversation, not the admin.
Guest CRM
Calendly / SavvyCal flow
Prep-note autosend
Post-record promo pack
03 · Edit workflow
Hindenburg, Descript — version-controlled.
Edit, mix, master — every version reviewable, comments timecoded, sign-off captured. No more 'which version did we ship'.
Hindenburg or Descript
Version control & lock
Timecoded review
Sign-off audit trail
04 · Distribution
Buzzsprout, Captivate — one push.
Master file pushed to the host, RSS distributed, episode metadata not re-keyed across YouTube and the website. Releases go out at the time they're meant to.
Buzzsprout / Captivate
YouTube + RSS push
Metadata sync
Scheduled release windows
05 · Sponsorship + ad ops
Sold against numbers the buyer trusts.
Plays, completion, drop-off per episode and platform. Ad inventory, host reads, dynamic insertion — sold on data the sponsor can verify, reports landing the week of the read.
Plausible / Triton analytics
Per-episode + platform
Dynamic ad insertion
Sponsor reporting packs
06 · BrainBase
Style, guests, rates — searchable.
House style guide, guest roster with appearance history, sponsor rates and past reads, archive of every episode. The producer answers a sponsor brief in minutes.
Style & tone guide
Guest roster & history
Sponsor rates archive
Episode archive search
Sample engagement
The four-show network that tripled output without hiring.
Twelve episodes a year. Four producers. Intake on email, edits on a Trello nobody trusted.
An independent podcast network of four shipped twelve episodes a year because intake lived in three inboxes and edit-tracking lived in a Trello that hadn't been kept honest in months. Pitches got dropped, edits got lost, sponsor reads went out late. Two-week build: an Airtable-backed pitch and edit pipeline with auto-reminders, Frame.io for reviews, a release schedule visible to the whole team, and a BrainBase of style, guests, and rates the producers could search. Twelve months in: 38 published episodes, no extra hires, sponsor reporting that arrived the week of the read instead of the month after.
How we measure: Episodes published counted from the public RSS feed and YouTube channel for the calendar year before and after; staff headcount confirmed against payroll; sponsor reporting cadence measured from read date to report-sent date in client comms.
12 → 38episodes per year
0extra hires
Same weeksponsor reporting
Builds for media & production
Use cases that fit.
Each is a tightly-scoped build, fixed price, owned by you.