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Media · Podcast networks

Episode planned. Recorded. Edited. Published.

UK podcast networks + indie producers — Riverside / Hindenburg / Buzzsprout — episode pipeline, guest booking, edit workflow, distribution + analytics.

Indie · network · branded
Shows under management
Format coverage
Episodes / yr, one studio
Podcasts Indie · network · branded1–50 Shows under managementInterview · narrative Format coverage12 → 38 Episodes / yr, one studio
The podcast networks stack

Six instruments, calibrated.

UK podcast networks + indie producers — Riverside / Hindenburg / Buzzsprout — episode pipeline, guest booking, edit workflow, distribution + analytics.

01 · Episode pipeline

Idea to feed, on one timeline.

Topic, guest, record, edit, publish — every milestone with an owner and a date. Riverside or Squadcast for record, Notion or Airtable for the spine.

  • Notion or Airtable spine
  • Riverside / Squadcast
  • Per-show release calendar
  • Backlog & forecast view
02 · Guest booking + comms

From outreach to thank-you, automated.

Guest CRM, calendar invites with prep notes, day-before reminders, post-record thank-you with promo assets. The host turns up to the conversation, not the admin.

  • Guest CRM
  • Calendly / SavvyCal flow
  • Prep-note autosend
  • Post-record promo pack
03 · Edit workflow

Hindenburg, Descript — version-controlled.

Edit, mix, master — every version reviewable, comments timecoded, sign-off captured. No more 'which version did we ship'.

  • Hindenburg or Descript
  • Version control & lock
  • Timecoded review
  • Sign-off audit trail
04 · Distribution

Buzzsprout, Captivate — one push.

Master file pushed to the host, RSS distributed, episode metadata not re-keyed across YouTube and the website. Releases go out at the time they're meant to.

  • Buzzsprout / Captivate
  • YouTube + RSS push
  • Metadata sync
  • Scheduled release windows
05 · Sponsorship + ad ops

Sold against numbers the buyer trusts.

Plays, completion, drop-off per episode and platform. Ad inventory, host reads, dynamic insertion — sold on data the sponsor can verify, reports landing the week of the read.

  • Plausible / Triton analytics
  • Per-episode + platform
  • Dynamic ad insertion
  • Sponsor reporting packs
06 · BrainBase

Style, guests, rates — searchable.

House style guide, guest roster with appearance history, sponsor rates and past reads, archive of every episode. The producer answers a sponsor brief in minutes.

  • Style & tone guide
  • Guest roster & history
  • Sponsor rates archive
  • Episode archive search
Sample engagement

The four-show network that tripled output without hiring.

Twelve episodes a year. Four producers. Intake on email, edits on a Trello nobody trusted.

An independent podcast network of four shipped twelve episodes a year because intake lived in three inboxes and edit-tracking lived in a Trello that hadn't been kept honest in months. Pitches got dropped, edits got lost, sponsor reads went out late. Two-week build: an Airtable-backed pitch and edit pipeline with auto-reminders, Frame.io for reviews, a release schedule visible to the whole team, and a BrainBase of style, guests, and rates the producers could search. Twelve months in: 38 published episodes, no extra hires, sponsor reporting that arrived the week of the read instead of the month after.

How we measure: Episodes published counted from the public RSS feed and YouTube channel for the calendar year before and after; staff headcount confirmed against payroll; sponsor reporting cadence measured from read date to report-sent date in client comms.

12 → 38episodes per year
0extra hires
Same weeksponsor reporting
Adjacent industries

Different shape of the same problem.

If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.

Get on rails.

Bring the show list, last quarter's release schedule, and the sponsor pack you're behind on. That's the brief.