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Media · Content & creative studios

Brief to deliverable, on schedule.

UK creative + content studios — branded video, social, graphic — Frame.io, Notion, Pinpoint — project pipeline, asset library, client review, invoice.

Branded · social · graphic
Staff, typical
Retainer + project mix
Billable utilisation
Content studios Branded · social · graphic3–20 Staff, typicalAgency-adjacent Retainer + project mix58% → 81% Billable utilisation
The content & creative studios stack

Six instruments, calibrated.

UK creative + content studios — branded video, social, graphic — Frame.io, Notion, Pinpoint — project pipeline, asset library, client review, invoice.

01 · Project pipeline

Brief to delivery, on one timeline.

Every project with an owner, a stage, a deadline. Brief, concept, draft, review, deliver — visible at a glance so nothing slips between freelancers and partners.

  • Notion or Pinpoint spine
  • Per-stage WIP view
  • Owner + due-date tracking
  • Capacity forecast
02 · Asset library

Find the file the day you need it.

Master files, edits, brand assets, stock — all tagged, searchable, never re-licensed by accident. The producer pulls a six-month-old hero shot in twenty seconds.

  • Tagged asset library
  • Brand-kit per client
  • Licence + expiry tracking
  • AI-assisted search
03 · Client review

Frame.io comments, sign-off captured.

Edit, design, social — every version reviewable on Frame.io with timecoded comments. Sign-off captured before the master ships, audit-trailed for the inevitable scope dispute.

  • Frame.io review + approval
  • Timecoded comments
  • Sign-off audit trail
  • Version control & lock
04 · Per-project margin

Profitable project or polite favour?

Time, freelancer cost, software, overhead — allocated per project, reconciled live. The studio learns which work types pay and which quietly burn the team.

  • Time + cost per project
  • Freelancer cost allocation
  • Live margin view
  • Underwater-project flag
05 · Invoice + retainer

Billed on milestone, not on memory.

Retainer scope tracked against delivered, project milestones billed on completion, late payers chased automatically. Cash arrives on schedule, not on goodwill.

  • Milestone-triggered invoice
  • Retainer scope tracking
  • Auto chase ladder
  • Xero / FreeAgent sync
06 · BrainBase

Style, freelancers, rates — searchable.

Brand guides per client, freelancer roster with rates and past briefs, supplier rates, archive of past projects. The producer briefs a freelancer in minutes.

  • Per-client brand guides
  • Freelancer roster & rates
  • Supplier rates archive
  • Past-project library
Sample engagement

The six-staff content studio that lifted utilisation from 58 to 81%.

Six staff. Twenty active projects. P&L visibility once a quarter, on a Sunday.

A content studio of six ran projects on Notion, time on Toggl, and reviewed P&L once a quarter on a partner's Sunday. Two projects were running 30% under cost and nobody knew until the bookkeeper called. Three-week build: project pipeline with time-and-cost rolled in, Frame.io for review with sign-off audit, per-project margin view live, and a BrainBase of brand guides and freelancer rates. Six months in: billable utilisation from 58% to 81%, two retainers repriced, partner Sundays returned.

How we measure: Billable utilisation = billable / available hours, rolling 8-week average across six staff; per-project margin reconciled monthly across Toggl time, Xero billing, and direct cost allocations.

+23ptsbillable utilisation
2 retainersrepriced
Liveper-project margin
Adjacent industries

Different shape of the same problem.

If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.

Get on rails.

Bring the project list, the time tracker, and a recent retainer P&L. That's the brief.