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Ecommerce · WooCommerce stores

WP that loads. Plugins that don’t fight.

UK WooCommerce + WordPress operators — page speed, payment gateway choice, plugin sprawl, custom checkout — without an agency on retainer.

WordPress · self-hosted
3-10 stores · UK
Page load, post-tune
Conversion, year one
WooCommerce WordPress · self-hosted1-2 stores 3-10 stores · UK0.8s Page load, post-tune+18% Conversion, year one
The woocommerce stores stack

Six instruments, calibrated.

UK WooCommerce + WordPress operators — page speed, payment gateway choice, plugin sprawl, custom checkout — without an agency on retainer.

01 · Performance + caching

Sub-second loads, server-side cached.

WP Rocket, NGINX micro-cache, image pipeline through Cloudflare. The theme stops fighting the plugins, the plugins stop fighting the host, the page actually loads.

  • WP Rocket configuration
  • NGINX micro-cache rules
  • Cloudflare image pipeline
  • Core Web Vitals tuning
02 · Plugin audit + replacement

Cull what duplicates, rewrite what matters.

Most WooCommerce stores carry sixty plugins where ten would do. We audit every active plugin, kill the abandoned ones, replace the heavy ones with custom code.

  • Active-plugin audit
  • Abandoned-plugin removal
  • Custom replacement code
  • Update + security policy
03 · Payment gateway flexibility

Stripe, GoCardless, Mollie — your choice, not the plugin's.

Multi-gateway routing on currency, region, or method. Stripe for cards, GoCardless for direct debit, Mollie for SEPA — all live, all reconciled, no per-gateway plugin lock-in.

  • Stripe primary integration
  • GoCardless direct debit
  • Mollie EU coverage
  • Multi-gateway routing
04 · Stock + WooCommerce subscriptions

One stock count, subscription engine that holds.

WooCommerce Subscriptions tuned to retry the right way, dunning emails that don't read like spam, stock synced across stores and warehouses.

  • Multi-store stock sync
  • Subscriptions retry tuning
  • Dunning email flows
  • Linnworks / ShipStation
05 · Customer support

Help Scout / Plain, deflected to FAQ + AI.

Tickets triaged on intent, order-status auto-replies, AI drafts on low-risk queries, escalation only when the owner has set the rule.

  • Help Scout / Plain queue
  • AI deflection on FAQ
  • Order-status auto-reply
  • Owner-only escalation
06 · BrainBase

Product copy library, photo standards, supplier roster.

Every product description, every photo guideline, every supplier MOQ — indexed and queryable. New copywriters and freelance photographers productive on day one.

  • Product copy & SKU library
  • Photo & brand standards
  • Supplier & MOQ roster
  • AI-assisted retrieval
Sample engagement

The four-store retailer that tripled page speed.

Four WooCommerce stores. One shared host. Page load 2.4s, bounce climbing.

A four-store UK WooCommerce retailer ran on a shared host with thirty-eight plugins per store and a 2.4s average page load. Bounce was up six points YoY, conversion was sliding. Four-week build: WP Rocket + NGINX cache layer added, plugin count cut by half, Cloudflare image pipeline switched on, payment gateway split across Stripe and GoCardless. Six months in: page load 0.8s, conversion +18%, bounce back to baseline, plugin count holding.

How we measure: Page-load measured via Lighthouse and real-user monitoring on the four stores' top-ten landing pages, six-week pre and post window; conversion measured session-to-completed-checkout, six-month rolling; bounce from GA4.

2.4s → 0.8spage load, average
+18%conversion lift
−45%active plugin count
Adjacent industries

Different shape of the same problem.

If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.

Map the store.

Bring the plugin list, the host bill, the page-speed report. We diagnose from the stack.