WooCommerce WordPress · self-hosted1-2 stores 3-10 stores · UK0.8s Page load, post-tune+18% Conversion, year one
The woocommerce stores stack
Six instruments, calibrated.
UK WooCommerce + WordPress operators — page speed, payment gateway choice, plugin sprawl, custom checkout — without an agency on retainer.
01 · Performance + caching
Sub-second loads, server-side cached.
WP Rocket, NGINX micro-cache, image pipeline through Cloudflare. The theme stops fighting the plugins, the plugins stop fighting the host, the page actually loads.
WP Rocket configuration
NGINX micro-cache rules
Cloudflare image pipeline
Core Web Vitals tuning
02 · Plugin audit + replacement
Cull what duplicates, rewrite what matters.
Most WooCommerce stores carry sixty plugins where ten would do. We audit every active plugin, kill the abandoned ones, replace the heavy ones with custom code.
Active-plugin audit
Abandoned-plugin removal
Custom replacement code
Update + security policy
03 · Payment gateway flexibility
Stripe, GoCardless, Mollie — your choice, not the plugin's.
Multi-gateway routing on currency, region, or method. Stripe for cards, GoCardless for direct debit, Mollie for SEPA — all live, all reconciled, no per-gateway plugin lock-in.
Stripe primary integration
GoCardless direct debit
Mollie EU coverage
Multi-gateway routing
04 · Stock + WooCommerce subscriptions
One stock count, subscription engine that holds.
WooCommerce Subscriptions tuned to retry the right way, dunning emails that don't read like spam, stock synced across stores and warehouses.
Multi-store stock sync
Subscriptions retry tuning
Dunning email flows
Linnworks / ShipStation
05 · Customer support
Help Scout / Plain, deflected to FAQ + AI.
Tickets triaged on intent, order-status auto-replies, AI drafts on low-risk queries, escalation only when the owner has set the rule.
Every product description, every photo guideline, every supplier MOQ — indexed and queryable. New copywriters and freelance photographers productive on day one.
Product copy & SKU library
Photo & brand standards
Supplier & MOQ roster
AI-assisted retrieval
Sample engagement
The four-store retailer that tripled page speed.
Four WooCommerce stores. One shared host. Page load 2.4s, bounce climbing.
A four-store UK WooCommerce retailer ran on a shared host with thirty-eight plugins per store and a 2.4s average page load. Bounce was up six points YoY, conversion was sliding. Four-week build: WP Rocket + NGINX cache layer added, plugin count cut by half, Cloudflare image pipeline switched on, payment gateway split across Stripe and GoCardless. Six months in: page load 0.8s, conversion +18%, bounce back to baseline, plugin count holding.
How we measure: Page-load measured via Lighthouse and real-user monitoring on the four stores' top-ten landing pages, six-week pre and post window; conversion measured session-to-completed-checkout, six-month rolling; bounce from GA4.
2.4s → 0.8spage load, average
+18%conversion lift
−45%active plugin count
Builds for ecommerce
Use cases that fit.
Each is a tightly-scoped build, fixed price, owned by you.