UK Shopify operators — too many apps, fragile theme, fragmented attribution. We dismantle and rewire so the storefront, ops, and reporting all live where you can change them.
UK Shopify operators — too many apps, fragile theme, fragmented attribution. We dismantle and rewire so the storefront, ops, and reporting all live where you can change them.
Theme rewritten for the buyer's actual journey, not the demo store. Liquid kept where it earns its keep, Hydrogen when the speed budget demands it.
Most Shopify stores carry £400-£900/mo of app rent for logic worth £40 to write once. We map every app, kill the duplicates, rewrite the rest as Shopify Functions.
Shopify, Linnworks, ShipStation, the 3PL — synced to a single live count. Lead time per supplier, draft POs auto-generated, nothing double-sells.
Server-side GA4, UTM hygiene, margin-weighted ROAS — wired into one revenue view. Stop paying £400/mo for a dashboard you can build once and own.
Tickets triaged on intent, low-risk replies drafted by AI, escalations only on owner-defined rules. Plain or Gorgias as the queue, brain owned by you.
Every product description, every photo guideline, every supplier MOQ — indexed and queryable. New copywriters and freelance photographers productive on day one.
An eight-SKU UK DTC brand ran on a paid theme with twenty-two Shopify apps and £680/mo of app rent. Most apps duplicated logic — three did upsells, two did bundles, four touched stock. Three-week build: theme rewritten with custom sections, four Shopify Functions replaced sixteen apps, Linnworks wired in for stock. Six months in: app spend £140/mo, theme conversion +22%, page weight halved, stack owned outright.
How we measure: App spend measured month-over-month from Shopify billing exports; conversion measured as sessions-to-checkout-completion across desktop and mobile, six-month rolling average; page weight from Lighthouse audit pre and post rewrite.
If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.
Bring the app list, the theme, the conversion numbers. We diagnose from the stack.