UK DTC brands — independent, headless or app-led — own the customer relationship, the email list, the margin. We build what's left after Shopify takes its cut.
UK DTC brands — independent, headless or app-led — own the customer relationship, the email list, the margin. We build what's left after Shopify takes its cut.
Recharge as the rails, custom logic on top — pause, swap, skip, surprise-and-delight, all without a developer ticket. Churn watched, dunning that doesn't read like spam.
Welcome, browse, cart, post-purchase, win-back — all triggered on behaviour, not the same generic 24-hour reminder. Owned email list, owned SMS list, owned customer record.
Hydrogen when speed matters, custom Liquid when flexibility wins, headless when the brand demands it. The storefront looks like the brand, loads like the speed budget says it should.
Faire as the discovery channel, custom B2B portal for the existing accounts. Tiered pricing, MOQ rules, net-30 terms — without running a separate Shopify Plus instance.
Unified customer record across Shopify, Klaviyo, Recharge, Faire, support — one ID, one timeline, exportable. Migration off Shopify-only when the brand outgrows it.
Every brand guideline, every product story, every supplier MOQ — indexed and queryable. New copywriters, freelance photographers, retainer agencies productive on day one.
A UK skincare DTC ran subscription-led on Shopify + Recharge + Klaviyo, with the customer record fragmented across all three. Pause / swap took a support ticket, churn was rising, the founder couldn't see LTV by acquisition channel without a CSV merge. Four-week build: unified customer-data layer wired across Shopify, Recharge, and Klaviyo; pause / swap / skip moved into the storefront; LTV view by channel and cohort. Six months in: subscription LTV 2.4× one-time, customer record portable, founder reading the dashboard not the spreadsheet.
How we measure: LTV measured as net revenue per customer over twelve months from acquisition, segmented by subscription vs. one-time, six-month cohort window; pause/swap volume from Recharge logs; churn measured as monthly subscriber loss net of reactivations.
If your work isn't exactly this, the nearest sectors share the rhythm. Or browse every industry we build for.
Bring the SKU list, the LTV by cohort, the subscription terms. We diagnose from the customer record.