Cycle-aware rebook timed to the treatment, plus seasonal flows (winter detox, summer skin). Members stay members, not lapse to LivingSocial.
Treatment-specific cadence
Seasonal flow templates
Membership retention
Lapsed-client win-back
05 · Reviews
Tripadvisor, Google, Treatwell — routed.
Post-visit prompt routes to whichever platform drives discovery — destination spas live on Tripadvisor; day spas on Google. Negative caught privately.
Post-visit prompt
Platform-aware routing
Tripadvisor + Google focus
Negative-flag handling
06 · BrainBase
Treatment menu, training, supplier — searchable.
Treatment menu, pricing, retail catalogue, therapist training, supplier list, COSHH sheets — one searchable place. Compliance-ready, day one.
Treatment menu & pricing
Retail & supplier index
Training & SOPs
COSHH & insurance docs
Sample engagement
The day spa that filled the rooms.
Five treatment rooms. Eight therapists. Phorest holding bookings, packages on a clipboard.
A day spa in the Cotswolds ran Phorest for bookings but packages, gift cards, and add-on tracking lived in three different spreadsheets. Three-week build: package balances integrated into Phorest, treatment-aware add-on prompts at booking, multi-room conflict detection, post-visit Tripadvisor routing. Six months in: package upsell at booking up 18%, add-on attach per treatment up 24%, room utilisation from 64% to 79%.
How we measure: Add-on attach = treatments with at least one add-on ÷ eligible treatments, n = 1,120 pre, 1,340 post; room utilisation = booked therapist-hours ÷ available room-hours, weekday rolling quarter.
+18%package upsell at booking
+24%add-on attach per treatment
64% → 79%room utilisation
Builds for salons & beauty
Use cases that fit.
Each is a tightly-scoped build, fixed price, owned by you.